Last week, I wrote a post about the Modern Organics editorial I worked on for Brides of North Texas magazine. Today, however, I wanted to talk a bit more about my approach to design and what my design process looks like. This process pertains to both editorials and my real clients!  


Step 1

Researching and gather inspiration. Inspiration can come from anywhere! For this particular shoot, I was inspired by the location, Fashion Industry Gallery. F.I.G. is a wedding and event venue located in the middle of downtown Dallas. I knew I wanted to use the downtown element in my design and play it up a bit, incorporate it somehow.

But the location is more than just the "venue in downtown Dallas". I was inspired by the courtyard, the light within in it, the trees, the colors of the concrete walls against the dark pebble floor, the textures of each element, and the intimate feeling that it all created. 

Step 2

Define the vision. I always start out with words. "What is the feeling I am trying to evoke"? Downtown, Organic, Modern, Minimal design for the not-so-typical couple were the words I felt described the vision for this editorial. 

I have defined it, now let's develop it! 

Step 3

Developing goes a bit further. I am working on the color palette I want to use as well as piecing the fine details together. 

I could present the individual items below that make up the design, ie the chairs, the arch, some floral inspiration pictures; but sometimes that is not enough for my clients, editors, etc to really grasp what is in my head. This is pretty vague, huh? 

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This is where my sketches and renderings come in! 

Step 4

Here, I want to SHOW you what is in my head. I am a visual person and find most times, my clients are too. Many times my designs are bits of this, bits of that, etc., not a direct copy of anything.  

By this point, I have probably busted out a combination of my laptop, adobe In Design, my ipad and my digital sketchbook. I find renderings and/or sketches help my clients visualize the design. The sketching/rendering phase is also a really fun part for me, because I can see what works and what doesn't! 

Ceremony Sketch Full View
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Step 5

Execution. Events are events and they are unpredictable, as much as we plan ahead. Sometimes we just have to roll with the punches and go with the flow. Sometimes things don't always go the way we had envisioned and we make the best of it. Luckily, this shoot went pretty much as planned! See more over on the Brides of North Texas Blog here

Modern Ceremony Design
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Dallas/Fort Worth Wedding Vendors: 

Photography: Allen Tsai, Venue: Fashion Industry Gallery, Floral Design: The Greenhouse 817, Copper Arch, ghost chairs, and boho bowls: Coral Lane, Table and Ghost Chair rentals: Posh Couture Rentals, Gown: Patsy's, A bridal Boutique, Hair and Makeup: Brittany Jones, Invitation Suit: Golden Greys